Startups look like strategy from the outside but they’re psychology on the inside.
The Startup pychology goes beyond playbooks and pitch decks to explore the real inner game of entrepreneurship: courage, resilience, focus, ego, and meaning.
Through 100 mentor-styles, this book guides founders step- by-step through the emotional, mental, and strategic realities of starting, scaling, and surviving in the startup world.
It’s not about theory. It’s about truth the kind that keeps you moving when every spreadsheet, investor, or headline says stop.
Whether you’re a first-time founder, a startup veteran, or a leader in any fast-changing environment, The Startup pychology will help you think sharper, feel steadier, and
lead wiser.